“I think so many of the objects we're surrounded by seem trivial. And I think that's because they're either trying to make a statement or trying to be overtly different. What we were trying to do was have a very honest approach and an exploration of materials and surface treatment. So much of what we try to do is get to a point where the solution seems inevitable: you know, you think "of course it's that way, why would it be any other way?"”

— Jonathan Ive

It looks so obvious, but that sense of inevitability in the solution is really hard to achieve.
In an interview in Icon Magazine (July 2003)

Adopted from Wikiquote. Last update June 3, 2021. History

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Jonathan Ive 17

English designer and VP of Design at Apple 1967

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“I really believe in the art of storytelling and as an actor, I think it’s such a great opportunity to be able to do what we do because so many people are trying to do that and I’ve worked for so long to try to get interesting opportunities that I just wanna make sure I do the character justice. I guess you could call it method in many ways but for me, it’s just trying to commit to the character in the best way possible, whatever that entails, whether it’s giving yourself acne or diving into a very dark place.”

Calum Worthy (1991) Canadian actor

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“You don't want to write a big comment that tells others how to make a change they might want to make, because you don't know what change they're going to want to make. Better to have the attitude that you can't help future programmers make their changes. All you can do is make it easy for them to understand what you were trying to do. And it will be easiest for them to understand what you were trying to do if you were very careful to not try to do too much.”

Ward Cunningham (1949) American computer programmer who developed the first wiki

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“The objection to Puritans is not that they try to make us think as they do, but that they try to make us do as they think.”

H.L. Mencken (1880–1956) American journalist and writer

A Little Book in C Major, New York, NY, John Lane Company (1916) p. 53
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“We're making a mountain out of a mole hill. We're creating laws. We're trying to deal with this. Deal with the obvious: We do not seem as a nation to be able to solve this problem the way we've been approaching it.”

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“Before you do anything, think. If you do something to try and impress someone, to be loved, accepted or even to get someone's attention, stop and think. So many people are busy trying to create an image, they die in the process.”

Salma Hayek (1966) Mexican-American actress and producer

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Context: Before you do anything, think. If you do something to try and impress someone, to be loved, accepted or even to get someone's attention, stop and think. So many people are busy trying to create an image, they die in the process. Sleeping with the wrong person is one thing, but not using a condom because you want to please someone, or because you're in a romantic bubble, is another. … I wish we weren't so busy trying to impress people.

“The whole thing of what I’ve been trying,” you said, “is that you’re different, and you keep asking about the other girls, but what I mean is that I don’t think about them, because of the way you are.”

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“I think living well is the key: trying not to build up regrets for the things we didn't do in our lives; to try to live a regret-free life in which we feel satisfied in what we're doing; and to try to be kind to ourselves and not disappointed in ourselves.”

Irvin D. Yalom (1931) American psychotherapist and writer

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Naomi Novik book His Majesty's Dragon

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“What’s the difference between spending your life trying to be invisible, or pretending to be the person you think everyone wants you to be? Either way, you’re faking.”

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“!-- I think everything depends on money. How much money does the administration want to put forth to do this kind of exploration. And I think the amount we're getting now is about what we're going to get in the future. I don't see that changing very much and so I think we'll take that money and use it to build a space station. Then we'll use it to make it a little better and then when money frees up of that amount, then we'll try to decide what we can do with that money then.
I don't think we're going to see a sudden jump in the budget other than inflation. It will keep going with inflation. So I don't see anything for a while. It's going to be an orderly movement and that's okay. That's the way history is. --> History has spurts and then is steady, and then maybe even backing up a step, and then forward again.”

Alan Bean (1932–2018) American astronaut and painter

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Jonathan Ive 17

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