“True personalization is now upon us. It's not just a matter of selecting relish over mustard once. The post-information age is about acquaintance over time: machines' understanding individuals with the same degree of subtlety (or more than) we can expect from other human beings, including idiosyncrasies (like always wearing a blue-striped shirt) and totally random events, good and bad, in the unfolding narrative of our lives.”

Being Digital (1995)

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Nicholas Negroponte 16
American computer scientist 1943

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“I am saying to modern scientists and theologians: don't imagine that our latest ideas about the Big Bang or the human genome have solved the mysteries of the universe or the mysteries of life. Here are Bacon's words again: "The subtlety of nature is greater many times over than the subtlety of the senses and understanding".”

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Context: I am saying to modern scientists and theologians: don't imagine that our latest ideas about the Big Bang or the human genome have solved the mysteries of the universe or the mysteries of life. Here are Bacon's words again: "The subtlety of nature is greater many times over than the subtlety of the senses and understanding". In the last four hundred years, science has fulfilled many of Bacon's dreams, but it still does not come close to capturing the full subtlety of nature.

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