“[Key Account Management is] the extent to which an organization achieves better relationship outcomes for its Key Accounts than for its average accounts.”
Source: "A configurational perspective on key account management", 2002, p. 46
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Christian Homburg 18
German academic 1962Related quotes

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Source: Reflections and Maxims (1746), p. 171.

“The key to raising achievement is to recognize that teaching and learning is a relationship.”
Source: Creative Schools: Revolutionizing Education from the Ground Up

[A Conversation with Charlie Munger, Ross School of Business, YouTube, March 22, 2011, https://www.youtube.com/watch?v=Pph3Bg8Pihg] (quote at 23:30 of 1:59:58)