“The portability of the book, like that of the easel-painting, added much to the new culture of individualism.”

Source: 1960s, The Gutenberg Galaxy (1962), p. 233

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Do you have more details about the quote "The portability of the book, like that of the easel-painting, added much to the new culture of individualism." by Marshall McLuhan?
Marshall McLuhan photo
Marshall McLuhan 416
Canadian educator, philosopher, and scholar-- a professor … 1911–1980

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“I believe easel painting to be a dying form, and the tendency of modern feeling is toward the wall picture or mural..”

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“It was very tiny, our house [ St. Prex ], and I had no room for my own, only a window, which I could call mine. But I was so gloomy and unhappy in my soul after all those dreadful experiences, that I was quite content to sit at the window and quietly collect my thoughts and feelings. I had a bit of paint but no easel, so I went into Lausanne – twenty minutes on the train – and bought a small easel from a photographer... It was highly unsuitable for painting but for more than twenty years I have painted my best work on that little easel”

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Variant: You can't consume much if you sit still and read books.
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“A culture-bearing book, like a mule, bears the culture on its back. No one should sit down to write one deliberately. Culture-bearing books occur almost accidentally, like a sudden change in the stock market.”

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Context: A culture-bearing book, like a mule, bears the culture on its back. No one should sit down to write one deliberately. Culture-bearing books occur almost accidentally, like a sudden change in the stock market. There are books of high quality that are an part of the culture, but that is not the same. They are a part of it. They aren't carrying it anywhere. They may talk about insanity sympathetically, for example, because that's the standard cultural attitude. But they don't carry any suggestion that insanity might be something other than sickness or degeneracy.

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