
„I could make Halo. It's not that I couldn't design that game. It's just that I choose not to. One thing about my game design is that I never try to look for what people want and then try to make that game design. I always try to create new experiences that are fun to play.“
— Shigeru Miyamoto Japanese video game designer and producer 1952
Source http://www.ew.com/ew/article/0,,20037961,00.html?cid=recirc-peopleRecirc