“The success story of the word postmodernism demands to be written, no doubt in best-seller format; such lexical neoevents, in which the coinage of a neologism has all the reality impact of a corporate merger, are among the novelties of media society which require not merely study but the establishment of a whole new media-lexicological subdiscipline.”

Introduction
Postmodernism: Or, The Cultural Logic of Late Capitalism (1991)

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Fredric Jameson 16
American academic 1934

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