“The brain attempts to recognize this odor image by scanning and resolving it into previously stored patterns”

— Fred Polak

Source: The Image of the Future, 1973, p. 469 as cited in: Donald A. Wilson, Richard J. Stevenson (2010) Learning to Smell: Olfactory Perception from Neurobiology to Behavior. p. 2

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Fred Polak13

Dutch futurologist 1907–1985

Stephen Kosslyn (1948) American psychologist

Source: Image and Mind. 1980, p. 51

“I collaborated on a brain imaging study in 2010, and the overwhelming conclusion we reached is that the neural patterns were very similar for true and false memories. We are a long way away from being able to look at somebody's brain activity and reliably classify an authentic memory versus one that arose through some other process.”

Elizabeth Loftus (1944) American cognitive psychologist

I could have sworn...Why you can’t trust your memory https://www.newscientist.com/article/mg21929310-400-i-could-have-sworn-why-you-cant-trust-your-memory/ (8/21/2013)

“A founder's skill is knowing how to recognize new patterns and to pivot on a dime. At times the pattern is noise, and the vision turns out to be a hallucination.”

Steve Blank (1953) American businessman

" Vision vs. Hallucination https://www.entrepreneur.com/article/224301/", Entrepreneur.com, 30 Aug 2012.

“What I hear in my brain (brain radio) dictates the beginning of any attempt at a new song.”

Chris Cornell (1964–2017) American singer-songwriter, musician

Chris Cornell: The American Songwriter Twitterview, American Songwriter, November 1, 2011 https://americansongwriter.com/2011/11/chris-cornell-the-american-songwriter-twitterview/, <br class="br">Soundgarden Era