“Two developments of the past four decades played crucial roles in establishing a research agenda for the study of map symbolization and design. The first was Arthur H. Robinson's dissertation (published as The Look of Maps in 1952), with its call for objective research, and the second was the adoption in the 1970s of a paradigm of cartography as communication science.”

—  Alan MacEachren

Source: How Maps Work: Representation, Visualization, and Design (1995), p. 2

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Alan MacEachren23
American geographer 1952

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“Robinson (1952) pointed out some limits to approaching map symbolization and design from a purely artistic viewpoint, as he suggested was the guiding perspective at the time. Maps, like buildings that are designed primarily for artistic impact, are often not functional… Robinson (1952) argued that treating maps as art can lead to "arbitrary and capricious" decisions. He saw only two alternatives: either standardize everything so that no confusion can result about the meaning of symbols, or study and analyze characteristics of perception as they apply to maps so that symbolization and design decisions can be based on "objective" rules… Robinson's dissertation, then, signaled the beginning of a more objective approach to map symbolization and design based on testing the effectiveness of alternatives, an approach that followed the positivist model of physical science. In his dissertation, Robinson cited several aspects of cartographic method for which he felt more objective guidelines were required (e. g., lettering, color, and map design). He also suggested that this objective look at cartographic methods should begin by considering the limitations of human perception. One goal he proposed was identification of the "least practical differences" in map symbols”

Alan MacEachren (1952) American geographer

e.g., the smallest difference in lettering size that would be noticeable to most readers
Source: How Maps Work: Representation, Visualization, and Design (1995), p. 2-3

“Cartography is about representation. This statement may seem obvious, but it has been overlooked in our search for organizing principles for the field. Rather than restricting research in cartography to maps that present well-defined messages (and suggesting a single, map-engineering approach to improving the transmission of these messages, as the communication approach did), attention to maps as spatial representation expands the field.”

Alan MacEachren (1952) American geographer

Source: How Maps Work: Representation, Visualization, and Design (1995), p. 1

“A new view of the role of art and science in cartography is clearly needed. It is probably a mistake to view maps as objects that contain varied amounts of scientific or artistic content for which we must determine an appropriate balance (as both Keates, 1984, and Robinson, 1952, seem to, with Keates arguing for more art and Robinson for more science). Instead, it makes more sense to consider complementary artistic and scientific approaches to studying and improving maps, both of which can be applied to any given cartographic problem. The artistic approach is intuitive and holistic, achieving improvements through experience supplemented by critical examination (where critical examination implies expert appraisal of the results of our cartographic decision-making efforts). It draws on science in using perspective, understanding of human vision, color theory, and so on.”

Alan MacEachren (1952) American geographer

Source: How Maps Work: Representation, Visualization, and Design (1995), p. 9

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“The development (rather than the history) of operations research as a science consists of the development of its methods, concepts, and techniques. Operations research is neither a method nor a technique; it is or is becoming a science and as such is defined by a combination of the phenomena it studies.”

Russell L. Ackoff (1919–2009) Scientist

Source: 1950s, The development of operations research as a science, 1956, p. 265, the lead paragraph ; Cited in: Joe Kelly (1969) Organizational behaviour. p. 26.

“There are two kinds of thinkers, scholars and scientists. The first are the 'trail blazers' who propose new revolutionary ideas, point to new directions for scientific and intellectual developments, create new paradigms of science and scholarship, but leave the details to others. The second are those who follow the new trail, carry out careful experimentation and research within the established paradigm, and work out the precise formulations of theories in a particular domain of knowledge.”

Thaddus E. Weckowicz (1919–2000) Canadian psychologist

Source: Ludwig von Bertalanffy (1901-1972) (1989), p. 2

“A discipline has six basic characteristics:
(1) a focus of study,
(2) a world view or paradigm,
(3) a set of reference disciplines used to establish the discipline,
(4) principles and practices associated with the discipline,
(5) an active research or theory development agenda, and
(6) the deployment of education and promotion of professionalism”

Donald H. Liles (1947) American engineer

Source: The Enterprise Engineering Discipline (1996), p. 1

“The development of design principles based on objective visual tests, experience, and logic; the pursuit of research in the physiological and psychological effects of color; and investigations in perceptibility and readability in typography are being carried on in other fields… such a movement in cartography cannot fail to materialize”

Arthur H. Robinson (1915–2004) American geographer

Source: The Look of Maps (1952), p. 13-14; As cited in: Clifford H. Wood, C. Peter Keller (1996) Cartographic design: theoretical and practical perspectives. p. 21

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“I believe in such cartography – to be marked by nature, not just label ourselves on a map like the names of rich men and women on buildings. We are communal histories, communal books…. All I desired was to walk upon such an earth that had no maps.”

Michael Ondaatje book The English Patient

Source: The English Patient

“Treating cartography as a formal communication system implies that we can improve map communication if we can reduce the filtering or loss of information at various points in the system where in the system should have a positive effect, and an information loss should be impossible to overcome. Most efforts to study cartographic communication have been directed to the middle stages in the system: the cartographer's transformation of selected information into the map and the initial extraction of information from the map by the user.”

Alan MacEachren (1952) American geographer

Source: How Maps Work: Representation, Visualization, and Design (1995), p. 5

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“Its objectives to suggest new paths for the study of European economic history rather than fit either of these standard formats. It is more than anything an agenda for new research.”

Douglass C. North (1920–2015) American Economist

Source: The rise of the western world, 1973, p. vii, Preface

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