“Building your product is easy. The hard part is getting customers.”

“Creating demand is hard. Filling demand is easier. Don't create a product, then seek someone to sell it to. Find a market - define your customers - then find or develop a product for them.”

“Your product is a starting point. A loyal customer is the goal.”

“Expertise now resides in fanatical customers. The world's best experts on your product or service, don't work for your company. They are your customers, or a hobby tribe.”

“It's easy to fall in love. The hard part is finding someone to catch you.”

“Releasing incomplete 'buggy' products is not cost-cutting desperation; it is the shrewdest way to complete a product when your customers are smarter than you are.”

“It’s hard to build a narrative around actions not taken, disasters possibly averted, hard realities accommodated. The story of what didn’t happen isn’t an easy one to tell.”

“It is hard to change long-established building habits; such habits sometimes endure for ages in certain localities with little or no change. It is, however, easy for new communities to acquire bad building habits.”

“Forgiveness is the best part of valor… Discretion is easy. It's finding the courage to forgive yourself and others that is hard. [Acheron]”

“Why is it that countries which we call strong" are so powerful in creating wars but are so weak in bringing peace? Why is it that giving guns is so easy but giving books is so hard? Why is it, why is it that making tanks is so easy, but building schools is so hard?”