
“Good companies will meet needs; great companies will create markets.”
Philip Kotler, cited in: Stuart Crainer (2002), The 75 Greatest Management Decisions Ever Made, p. 37
Andy Grove, December 1994; cited in: Albert Yu (1998) Creating the digital future. p. 93 : After the Pentium Processor flaw in December 1994
1980s - 1990s
“Good companies will meet needs; great companies will create markets.”
Philip Kotler, cited in: Stuart Crainer (2002), The 75 Greatest Management Decisions Ever Made, p. 37
“A company's ability to innovate, improve, and learn ties directly to the company's value.”
David P. Norton (1992), cited in: ASQC ... Annual Quality Congress Proceedings, 1994, p. 343
Source: Start with Why: How Great Leaders Inspire Everyone to Take Action
“Associate yourself with people of good quality, for it is better to be alone than in bad company.”
"Associate yourself with Men of good Quality if you Esteem your own Reputation; for 'tis better to be alone than in bad Company." This was a French maxim, late 16th century, as quoted by George Washington in his "Rules of Civility and Decent Behaviour in Company and Conversation," Rule # 56 (ca. 1744) http://gwpapers.virginia.edu/documents/civility/transcript.html
Misattributed