“"Stakeholder Management" as a concept, refers to the necessity for an organization to manage the relationships with its specific stakeholder groups in an action-oriented way.”

Source: A stakeholder approach to strategic management, 1984, p. 52

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R. Edward Freeman 9
American academic 1951

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“Lack of specificity around stakeholder identity remains a serious obstacle to the further development of stakeholder theory and its adoption in actual practice by business managers. Nowhere is this shortcoming more evident than in stakeholder theory's treatment of the constituency known as 'community.”

R. Edward Freeman (1951) American academic

Freeman (2001) "Enhancing Stakeholder Practice: A Particularized Exploration of Community," 2001, cited in: Enhancing Stakeholder Practice, Ten Years Later: Professor Ed Freeman on Community, Technology and Globalization http://www.justmeans.com/Enhancing-Stakeholder-Practice-Ten-Years-Later-Professor-Ed-Freeman-on-Community-Technology-Globalization/48445.html, in: Corporate social responsibility, April 15, 2011

“A stakeholder in an organization is (by definition) any group or individual who can affect or is affected by the achievement of the organization's objectives.”

R. Edward Freeman (1951) American academic

Source: A stakeholder approach to strategic management, 1984, p. 46

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“[Key Account Management is] the extent to which an organization achieves better relationship outcomes for its Key Accounts than for its average accounts.”

Christian Homburg (1962) German academic

Source: "A configurational perspective on key account management", 2002, p. 46

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