“It seems to me that the notion of machine that was current in the course of the Industrial Revolution – and which we might have inherited – is a notion, essentially, of a machine without goal, it had no goal ‘of’, it had a goal ‘for’. And this gradually developed into the notion of machines with goals ‘of’, like thermostats, which I might begin to object to because they might compete with me. Now we’ve got the notion of a machine with an underspecified goal, the system that evolves. This is a new notion, nothing like the notion of machines that was current in the Industrial Revolution, absolutely nothing like it. It is, if you like, a much more biological notion, maybe I’m wrong to call such a thing a machine; I gave that label to it because I like to realise things as artifacts, but you might not call the system a machine, you might call it something else.”

—  Gordon Pask

Pask (1972) in: Mary Catherine Bateson Our Own Metaphor: A Personal Account of a Conference on the Effects of Conscious Purpose on Human Adaptation. New York : Alfred A Knopf. Quotes in: Usman Haque (2007) " The Architectural Relevance of Gordon Pask http://www.haque.co.uk/papers/architectural_relevance_of_gordon_pask.pdf" in: Architectural Design. Vol 77, Issue 4, p. 54.

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British psychologist 1928–1996

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