“We must acknowledge at this point that there is no way to divorce the decision determining the most sensible economic strategy for a company from the personal values of those who make the choice.”
Source: Quote, The Concept of Strategy, 1971, p. 53
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Kenneth R. Andrews 12
Business scholar 1916–2005Related quotes

“Every decision a person makes stems from the person's values and goals.”
1990s, Copyleft: Pragmatic Idealism (1998)
Context: Every decision a person makes stems from the person's values and goals. People can have many different goals and values; fame, profit, love, survival, fun, and freedom, are just some of the goals that a good person might have. When the goal is to help others as well as oneself, we call that idealism.
My work on free software is motivated by an idealistic goal: spreading freedom and cooperation. I want to encourage free software to spread, replacing proprietary software that forbids cooperation, and thus make our society better.
Source: Quote, The Concept of Strategy, 1971, p. 38, cited in: Gastón de los Reyes, Jr. "Introduction (as presented) to The Concept of Strategy 40 Years Later." August 15, 2011, at lgst.wharton.upenn.edu.

Source: 1940s-1950s, Public administration, 1950, p. 75
Prokofiev’s piano sonatas : a guide for the listener and the performer (2008), Prokofiev: His Life and the Evolution of His Musical Language
Source: The Theory of Gambling and Statistical Logic (Revised Edition) 1977, Chapter Three, Fundamental Principles Of A Theory Of Gambling, p. 43

“The choices we make within the boundaries of the twists of fate determines who we are”
Source: Confessions of an Economic Hit Man

The Economics of Success (D. van Nostrand & Co., 1963), pp. 291–292