Source: Argonautica (3rd century BC), Book II. Onward to Colchis, Lines 1011–1014
“Caring for people often takes the form of concern for the quality of their stories, not for their feelings. Indeed, we can be deeply moved even by events that change the stories of people already dead. We feel pity for a man who died believing in his wife’s love for him when we hear that she had a lover for many years and stayed with her husband only for his money. We pity the husband although he had lived a happy life. We feel the humiliation of a scientist who made a discovery that was proved false after she died, although she did not feel the humiliation. Most important, we all care intensely for the narrative of our own life and very much want it to be a good story, with a decent hero.”
Bias, Blindness and How We Truly Think (Part 4): Daniel Kahneman, bloomberg.com, 24 October 2011, 15 May 2014 http://www.bloomberg.com/news/2011-10-27/bias-blindness-and-how-we-truly-think-part-4-daniel-kahneman.html,
"Bias, Blindness and How We Truly Think" (2011)
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Daniel Kahneman 51
Israeli-American psychologist 1934Related quotes

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The Pragmatics of Patriotism (1973)
Context: I said that "Patriotism" is a way of saying "Women and children first." And that no one can force a man to feel this way. Instead he must embrace it freely. I want to tell about one such man. He wore no uniform and no one knows his name, or where he came from; all we know is what he did.
In my home town sixty years ago when I was a child, my mother and father used to take me and my brothers and sisters out to Swope Park on Sunday afternoons. It was a wonderful place for kids, with picnic grounds and lakes and a zoo. But a railroad line cut straight through it.
One Sunday afternoon a young married couple were crossing these tracks. She apparently did not watch her step, for she managed to catch her foot in the frog of a switch to a siding and could not pull it free. Her husband stopped to help her.
But try as they might they could not get her foot loose. While they were working at it, a tramp showed up, walking the ties. He joined the husband in trying to pull the young woman's foot loose. No luck —
Out of sight around the curve a train whistled. Perhaps there would have been time to run and flag it down, perhaps not. In any case both men went right ahead trying to pull her free... and the train hit them.
The wife was killed, the husband was mortally injured and died later, the tramp was killed — and testimony showed that neither man made the slightest effort to save himself.
The husband's behavior was heroic... but what we expect of a husband toward his wife: his right, and his proud privilege, to die for his woman. But what of this nameless stranger? Up to the very last second he could have jumped clear. He did not. He was still trying to save this woman he had never seen before in his life, right up to the very instant the train killed him. And that's all we'll ever know about him.
This is how a man dies.
This is how a man... lives!

Henry J. Heinz in his diary (1875), cited in: Robert C. Alberts (1973), The good provider: H. J. Heinz and his 57 varieties. p. 24