“The theory which follows is entirely based on a calculus of pleasure and pain; and the object of economics is to maximize happiness by purchasing pleasure, as it were, at the lowest cost of pain.”

—  William Stanley Jevons, The Theory of Political Economy

Source: The Theory of Political Economy (1871), Chapter I, Introduction, p. 51.

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William Stanley Jevons69
English economist and logician 1835–1882

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