Source: 1980s, Laws of Media: The New Science (with Eric McLuhan) (1988), p. 127
“In tetrad form, the artefact is seen to be not netural or passive, but an active logos or utterance of the human mind or body that transforms the user and his ground.”
Source: 1980s, Laws of Media: The New Science (with Eric McLuhan) (1988), p. 99
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Marshall McLuhan 416
Canadian educator, philosopher, and scholar-- a professor … 1911–1980Related quotes
Source: 1980s, Laws of Media: The New Science (with Eric McLuhan) (1988), p. 227
Source: 1980s, Laws of Media: The New Science (with Eric McLuhan) (1988), p. 224
                                
                                    “A monkey's transformed body weds the human mind.
Mind is a monkey—this, the truth profound.”
                                
                                
                                
                                
                            
                                        
                                        Commentarial verses in chapter 7 
Journey to the West [Xiyouji] (1592)
                                    
“The space of early Greek cosmology was structured by logos – resonant utterance or word.”
Source: 1980s, Laws of Media: The New Science (with Eric McLuhan) (1988), p. 35
                                        
                                        Source: Zen and the Art of Motorcycle Maintenance (1974), Ch. 28 
Context: The mythos-over-logos argument points to the fact that each child is born as ignorant as any caveman. What keeps the world from reverting to the Neandertal with each generation is the continuing, ongoing mythos, transformed into logos but still mythos, the huge body of common knowledge that unites our minds as cells are united in the body of man. To feel that one is not so united, that one can accept or discard this mythos as one pleases, is not to understand what the mythos is.
                                    
                                        
                                        Vol II, p. 216. 
1940s, The Making Of Scientific Management, 1945