“Now that they have begun to molest the capital, I want you to hit them hard − and Berlin is the place to hit them.”
To the Chief of the Air Staff (26 August 1940) after the Luftwaffe bombed London, quoted in John Colville, The Fringes of Power: Downing Street Diaries 1939-1955 (London: Hodder and Stoughton, 1985), p. 230
The Second World War (1939–1945)
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Winston S. Churchill 601
Prime Minister of the United Kingdom 1874–1965Related quotes

“I'm ready. They hit me hard. I hit them hard. Doesn't matter who hits. What matters is results.”
Steve Schrader (April 13, 2008) "What the NBC microphones picked up: Predator taunting", Detroit Free Press.

“It's not how hard you hit. It's how hard you get hit…and keep moving forward.”
The Last Lecture (2008)

“Hit first! Hit hard! Keep on hitting!! (The 3 H's)”
p274 https://archive.org/stream/memoriesbyadmira00fishuoft#page/274/mode/1up
Memories (1919) https://archive.org/stream/memoriesbyadmira00fishuoft#page/n0/mode/2up

David Albright, Glanville looking for a little more action at Portland State http://sports.espn.go.com/ncf/preview07/columns/story?id=2967161, ESPN.com, August 9, 2007.

Press conference, reported in Jacob Bogage, " ‘I wanted to hit a couple of those speakers so hard', Trump says of Democratic convention https://www.washingtonpost.com/news/morning-mix/wp/2016/07/29/i-wanted-to-hit-a-couple-of-those-speakers-so-hard-trump-says-of-dem-convention-critics/", The Washington Post (July 29, 2016).
2010s, 2016, July

“People won’t share or play fair if you hit them.”
All I Really Need to Know I Learned in Kindergarten (1986)
Context: A six-year-old will not understand that “By and large it has been demonstrated that violence is counterproductive to the constructive interaction of persons and societies.” True. But a child can better understand that the rule out in the world and in the school is the same: Don’t hit people. Bad things happen. The child must understand this rule is connected to the first rule: People won’t share or play fair if you hit them.

“Anything will lase if you hit it hard enough.”
as quoted by [Steven Chu and Charles H. Townes, Biographical Memoirs V.83, National Academies Press, 2003, 0-309-08699-X, 203]