“… the single most important activist thing we could do is invent a good vegan cheese. If someone’s receptive to veganism, but they don’t feel like they can do it, it always is, “But I love how this or that tastes!” And it seems like as much as they’ll agree with you about the ethical arguments, their own taste preferences win out.”

—  Isa Chandra Moskowitz

" Isa Chandra Moskowitz: The vegan ambassador http://www.culinate.com/articles/the_culinate_interview/isa_chandra_moskowitz". Interview by Ben Grossblatt for Culinate, July 3, 2007

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Isa Chandra Moskowitz 3
American food writer 1973

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