Source: 1980s-1990s, Sensemaking in Organizations, 1995, p. 133-134, as cited in: Magala (1997, p. 321)
“The organism or group enacts equivocal raw talk, the talk is viewed retrospectively, sense is made of it, and then this sense is stored as knowledge in the retention process. The aim of each process has been to reduce equivocality and to get some idea of what has occurred.”
Source: 1980s-1990s, Sensemaking in Organizations, 1995, p. 133-134
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Karl E. Weick 30
Organisational psychologist 1936Related quotes

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Source: 1980s-1990s, Sensemaking in Organizations, 1995, p. 15
Weick (1993, p. 635), as cited in: Bruce K. Berger, Juan Meng (2014), Public Relations Leaders as Sensemakers, p. 7
1980s-1990s

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