“The art of marketing is largely the art of brand building. When something is not a brand, it will be probably be viewed as a commodity.”

“Building a personal brand requires curiosity, persistence, and consistency.”

“Apple is repeating the mistakes it made in China. It is relying on its brand recognition to build a market and failing to understand the needs of its customers. By marketing inferior products, it may also be insulting Indian consumers.”

“Sometimes when we are labeled, when we are branded our brand becomes our calling.”

“A logo is not a brand—it's only a symbol for a brand. A brand is much more than a logo.”

“Everything about you is part of your branding, about how you are perceived, viewed, thought and spoken about. Great branding enables you to stand out, be memorable”

“In theory, everybody buys the best and cheapest commodities offered to him on the market. In practice, if every one went around pricing, and chemically testing before purchasing, the dozens of soaps or fabrics or brands of bread which are for sale, economic life would become hopelessly jammed.”

“Since many of today’s best-known manufacturers no longer produce products and advertise them, but rather buy products and “brand” them, these companies are forever on the prowl for creative new ways to build and strengthen their brand images.”

“Russell Brand: What did you say? Trevor Lock: I just said 'ow' Russell Brand: Oh yeah, that cleared it up. He probably sank to his knees at that point and screamed 'There is no God!' You probably made him renounce the clergy. He probably went straight off after that and had it off with someone…”

“Strategy is a commodity, execution is an art.”