“On the day he unveiled the Macintosh, a reporter from Popular Science asked Jobs what type of market research he had done. Jobs responded by scoffing, "Did Alexander Graham Bell do any market research before he invented the telephone?”

— Walter Isaacson , book Steve Jobs

Source: Steve Jobs

Last update June 3, 2021. History

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Walter Isaacson 23

American writer and biographer 1952

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“The hard part of what we're up against now is that people ask you about specifics and you can't tell them. A hundred years ago, if somebody had asked Alexander Graham Bell, "What are you going to be able to do with a telephone?"”

Steve Jobs (1955–2011) American entrepreneur and co-founder of Apple Inc.

he wouldn't have been able to tell him the ways the telephone would affect the world. He didn't know that people would use the telephone to call up and find out what movies were playing that night or to order some groceries or call a relative on the other side of the globe. But remember that first the public telegraph was inaugurated, in 1844. It was an amazing breakthrough in communications. You could actually send messages from New York to San Francisco in an afternoon. People talked about putting a telegraph on every desk in America to improve productivity. But it wouldn't have worked. It required that people learn this whole sequence of strange incantations, Morse code, dots and dashes, to use the telegraph. It took about 40 hours to learn. The majority of people would never learn how to use it. So, fortunately, in the 1870s, Bell filed the patents for the telephone. It performed basically the same function as the telegraph, but people already knew how to use it. Also, the neatest thing about it was that besides allowing you to communicate with just words, it allowed you to sing. … It allowed you to intone your words with meaning beyond the simple linguistics. And we're in the same situation today. Some people are saying that we ought to put an IBM PC on every desk in America to improve productivity. It won't work. The special incantations you have to learn this time are "slash q-zs" and things like that. The manual for WordStar, the most popular word-processing program, is 400 pages thick. To write a novel, you have to read a novel—one that reads like a mystery to most people. They're not going to learn slash q-z any more than they're going to learn Morse code. That is what Macintosh is all about. It's the first "telephone" of our industry. And, besides that, the neatest thing about it, to me, is that the Macintosh lets you sing the way the telephone did. You don't simply communicate words, you have special print styles and the ability to draw and add pictures to express yourself.
1980s, Playboy interview (1985)

“On the day of my judgment, when I stand before God, and He asks me why did I kill one of his true miracles, what am I gonna say? That it was my job? My job?”

Stephen King book The Green Mile

Source: The Green Mile

“Howard has a strong ego. He [also] had a very strong desire to be perceived as doing a good job, and that combination worked wonders for us… To this day, they love him for what he did.”

Howard Safir (1941)

Gerald Shur, a high-ranking Justice Department official who founded the Witness Protection Program, on Safir's efforts to clean up the program.
[Russ Baker and Josh Benson, http://www.observer.com/1999/commish-bites-back-howard-safir-explains-his-life-his-critics, The Commish Bites Back: Howard Safir Explains His Life to His Critics, The New York Observer, 1999-05-16, 2007-12-20]
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“He invented the job, the job of anchoring, did it himself for 40 years, and taught two generations of anchormen, including this one, how to do it. He's retiring, but he'll be with us in spirit, and he'll be a part of every broadcast we do.”

Dan Rather (1931) Journalist, Anchor

On Douglas Edwards' Retirement (1988)

“Christopher Columbus discovered the West Indies, and Alexander Graham Bell invented the telephone. We do not call their achievements creations because they are not personal enough. The West Indies were there all the time; and as for the telephone, we feel that Bell's ingenious thought was somehow not fundamental. The groundwork was there, and if not Bell then someone else would have stumbled on the telephone almost as accidently as on the West Indies.
By contrast, we feel that Othello is genuinely a creation. This is not because Othello came out of a clear sky; it did not. There were Elizabethan dramatists before William Shakespeare, and without them he could not have written as he did. Yet within their tradition Othello remains profoundly personal; and though every element in the play has been a theme of other poets, we know that the amalgam of these elements is Shakespeare's; we feel the presence of his single mind. The Elizabethan drama would have gone on without Shakespeare, but no one else would have written Othello…”

Jacob Bronowski (1908–1974) Polish-born British mathematician

Source: The Creative Process, 1958, p. 97-98: As quoted in: S.P. Sector (‎1997). A Study of Issues Relating to the Patentability of Biotechnological Subject Matter. Footnote 51. https://www.ic.gc.ca/eic/site/ippd-dppi.nsf/eng/ip00201.html

“When doing a job — any job — one must feel that he owns it, and act as though he will remain in that job forever.”

Hyman George Rickover (1900–1986) United States admiral

The Rickover Effect (1992)
Context: When doing a job — any job — one must feel that he owns it, and act as though he will remain in that job forever. He must look after his work just as conscientiously, as though it were his own business and his own money. If he feels he is only a temporary custodian, or that the job is just a stepping stone to a higher position, his actions will not take into account the long-term interests of the organization. His lack of commitment to the present job will be perceived by those who work for him, and they, likewise, will tend not to care. Too many spend their entire working lives looking for the next job. When one feels he owns his present job and acts that way, he need have no concern about his next job.