“What the advertiser needs to know is not what is right about the product but what is wrong about the buyer.”
Source: Amusing Ourselves to Death: Public Discourse in the Age of Show Business
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Neil Postman 106
American writer and academic 1931–2003Related quotes
Source: 1940s, Economic Analysis, 1941, p. 42 as cited in: Vernon L. Smith (1991) Papers in Experimental Economics. p. 516

Why IT Doesn't Matter Anymore http://hbswk.hbs.edu/archive/3520.html, Harvard Business Review, June 9, 2003.

OSCON 2002
Context: This is not a left and right issue. This is the important thing to recognize: This is not about conservatives versus liberals.
In our case, in Eldred, we have this brief filed by 17 economists, including Milton Friedman, James Buchanan, Ronald Kost, Ken Arrow, you know, lunatics, right? Left-wing liberals, right? Friedman said he'd only join if the word "no-brainer" existed in the brief somewhere, like this was a complete no-brainer for him. This is not about left and right. This is about right and wrong. That's what this battle is.

Source: The Black Swan: The Impact of the Highly Improbable (2007), p.58

“What about when someone doesn't need a shoulder? What if they need the arms?”
Source: The Perks of Being a Wallflower