Source: South of the Border, West of the Sun
“It's easy to make a buck. It's a lot tougher to make a difference.”
Last update Nov. 2, 2021.
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Do you have more details about the quote "It's easy to make a buck. It's a lot tougher to make a difference." by Tom Brokaw?
Tom Brokaw 3
Television journalist 1940Related quotes
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American on Purpose (2009)
“It was the realization that, if packaged the correct way, the news could make you big bucks.”
Jesse Ventura
(1951) American politician and former professional wrestler
Source: Don't Start the Revolution Without Me! (2008), Ch. 3 (p. 48)
Context: The media today are controlled by the big corporations. It's all about ratings and money. Believe it or not, I think the downfall of our press today was the show 60 Minutes. Up until it came along, news was expected to lose money, in order to bring the people fair reporting and the truth. But when 60 Minutes became the top-rated program on television, the light went on. The corporate honchos said, "Wait a minute, you mean if we entertain with the news, we can make money?" It was the realization that, if packaged the correct way, the news could make you big bucks. No longer was it a matter of scooping somebody else on a story, but whether 20/20's ratings this week were better than Dateline's. I'm not knocking 60 Minutes. It was tremendously well done and hugely successful, but in the long run it could end up being a detriment to society.
