“What's really important is to simplify. The work of most photographers would be improved immensely if they could do one thing: get rid of the extraneous. If you strive for simplicity, you are more likely to reach the viewer.”

Last update June 3, 2021. History

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William Albert Allard 1
Photographer 1937

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translation from original Dutch: Fons Heijnsbroek
(original Dutch: citaat van Willem Roelofs, in het Nederlands:) Maak dan die studies buiten; met de grootste eenvoudigheid, tracht u van alle zogenaamde manier te ontdoen en tracht in een woord de natuur met gevoel maar zonder denken aan het werk van anderen, na te volgen.
Quote in Roelof's letter to his pupil Hendrik W. Mesdag, 1866; as cited in Zó Hollands - Het Hollandse landschap in de Nederlandse kunst sinds 1850, Antoon Erftemeijer https://www.franshalsmuseum.nl/wp-content/uploads/2017/12/zohollands_eindversie_def_1.pdf; Frans Hals museum | De Hallen, Haarlem 2011, p. 16, note 7
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