“Design can be art. Design can be aesthetics. Design is so simple, that's why it is so complicated.”

— Paul Rand

Last update Jan. 14, 2022. History

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Paul Rand 7

American graphic designer 1914–1996

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“When the true principles of design are forgotten; when, in art, the bizarre and novel is the aim rather than the beautiful; when complication and mystery take the place of what should be as simple and clear as the atmosphere, design runs amuck, and becomes so helplessly involved in difficulties that such manifestations as cubism, impressionism, futurism, and art nouveau shoe their ugly heads and pose as art.”

Ernest Flagg (1857–1947) American architect

Introduction
Small Houses: Their Economic Design and Construction (1922)

“Good design looks right. It is simple (clear and uncomplicated). Good design is also elegant, and does not look contrived. A map should be aesthetically pleasing, thought provoking, and communicative”

Arthur H. Robinson (1915–2004) American geographer

Source: Elements of Cartography (1953), p. 318

“There are two ways of constructing a software design: One way is to make it so simple that there are obviously no deficiencies, and the other way is to make it so complicated that there are no obvious deficiencies. The first method is far more difficult.”

C. A. R. Hoare (1934) British computer scientist

The Emperor's Old Clothes
Context: There are two ways of constructing a software design: One way is to make it so simple that there are obviously no deficiencies, and the other way is to make it so complicated that there are no obvious deficiencies. The first method is far more difficult. It demands the same skill, devotion, insight, and even inspiration as the discovery of the simple physical laws which underlie the complex phenomena of nature.

“We must prove design before we can infer a designer.”

Percy Bysshe Shelley book The Necessity of Atheism

http://www.gutenberg.org/dirs/etext03/shly310.txt
Alternate: Design must be proved before a designer can be inferred. http://www.ratbags.com/rsoles/comment/shelleydeism.htm
The Necessity of Atheism (1811)