“When I say to a parent, "read to a child", I don't want it to sound like medicine. I want it to sound like chocolate.”
Source: Reading Magic: Why Reading Aloud to Our Children Will Change Their Lives Forever
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Mem Fox 1
Australian academic and children's writer known for picture… 1946Related quotes

Encountering Directors interview (1969)

“I wanted the whole thing to sound like a carnival.”
As quoted in in Uncut (July 2008) http://www.uncut.co.uk/the-waterboys/the-making-of-the-waterboys-the-whole-of-the-moon-feature
Context: I recorded "…Moon" on my own with a drum machine, then brought musicians in as they were needed. It's about a person who has a spectacular, meteor-like rise, but burns out or dies young. Though the song ain't about him, the nearest equivalent would be Hendrix. Adding a list of all the things the hero/heroine saw raised the emotional temperature. The final chorus now had an extra fatefulness. To express this I inserted "you came like a comet, blazing your trail", then a "comet", a firework sample from a BBC sound effects record. That sweetly collided with Anthony's sax solo, so that it sounds as if the sax erupts from the comet itself. Magic like that just happens. … The Beatles' "Penny Lane" influenced the trumpet break — the sudden injection of super-fresh, bright and clear horns, a sound of optimism and clarity. Bowie's "Fame" inspired the final descending vocal, thought up and sung by Karl. I wanted the whole thing to sound like a carnival.

“I think I had it in the back of my mind that I wanted to sound like a dry martini.”
About his distinctive light sound
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“Yes, there's love if you want it. Don't sound like no sonnet, my lord.”
Urban Hymns (1997)