“That is the paradox of the epidemic: that in order to create one contagious movement, you often have to create many small movements first.”

Source: The Tipping Point: How Little Things Can Make a Big Difference

Last update June 3, 2021. History

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Malcolm Gladwell70

journalist and science writer 1963

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“That is the paradox of the epidemic: that in order to create one contagious movement, you often have to create many small movements first.”

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Malcolm Gladwell70

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