“A portrait is not a likeness. The moment an emotion or fact is transformed into a photograph it is no longer a fact but an opinion. There is no such thing as inaccuracy in a photograph. All photographs are accurate. None of them is the truth.”
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Richard Avedon 2
American photographer 1923–2004Related quotes

“My job as a portrait photographer is to seduce, amuse and entertain.”
As quoted in Newsmakers (2002) by Laura Avery

Development
The Note-Books of Samuel Butler (1912), Part VII - On the Making of Music, Pictures, and Books

Notes, 1964-65; as cited on collected quotes on the website of Gerhard Richter: on 'Photo-paintings' https://www.gerhard-richter.com/en/quotes/subjects-2/photo-paintings-12
1960's

“There are two people in every photograph: the photographer and the viewer”

“There are no rules for good photographs, there are only good photographs.”
Attributed to Adams in E.T. Schoch (2002), The Everything Digital Photography Book (2002) p. 105