"Inner Landscape : Interview with J.G. Ballard" by Robert Lightfoot and David Pendleton, in Friends No. 17 (30 October 1970) http://www.jgballard.ca/media/1970_oct_friends_magazine.html; also quoted in The Columbia Dictionary of Quotations (1993) by Robert Andrews
Context: A hundred years ago one has the impression that people had made a clear distinction between the outer world of work and of agriculture, commerce and social relationships — which was real — and the inner world of their own minds, day-dreams and hopes. Fiction on the one hand; reality on the other. This reality which surrounded individuals, the writer's role of inventing a fiction that encapsulated various experiences going on in the real world and dramatising them in fictional form, worked. Now the whole situation has been reversed. The exterior landscapes of the seventies are almost entirely fictional ones created by advertising, mass merchandising… politics conducted as advertising. It is very difficult for the writer.
Given that external reality is a fiction, the writer's role is almost superfluous. He does not need to invent the fiction because it is already there.
