“There is a simple way to package information that, under the right circumstances, can make it irresistible. All you have to do is find it.”

Yomp
Lyrics, You Are Here (2008)

The Eighteenth Brumaire of Louis Bonaparte (1852)
Context: Men make their own history, but they do not make it as they please; they do not make it under self-selected circumstances, but under circumstances existing already, given and transmitted from the past. The tradition of all dead generations weighs like a nightmare on the brains of the living. And just as they seem to be occupied with revolutionizing themselves and things, creating something that did not exist before, precisely in such epochs of revolutionary crisis they anxiously conjure up the spirits of the past to their service, borrowing from them names, battle slogans, and costumes in order to present this new scene in world history in time-honored disguise and borrowed language. Thus Luther put on the mask of the Apostle Paul, the Revolution of 1789-1814 draped itself alternately in the guise of the Roman Republic and the Roman Empire, and the Revolution of 1848 knew nothing better to do than to parody, now 1789, now the revolutionary tradition of 1793-95. In like manner, the beginner who has learned a new language always translates it back into his mother tongue, but he assimilates the spirit of the new language and expresses himself freely in it only when he moves in it without recalling the old and when he forgets his native tongue.
When we think about this conjuring up of the dead of world history, a salient difference reveals itself. Camille Desmoulins, Danton, Robespierre, St. Just, Napoleon, the heroes as well as the parties and the masses of the old French Revolution, performed the task of their time – that of unchaining and establishing modern bourgeois society – in Roman costumes and with Roman phrases.

Source: Watership Down

Source: Don't Start the Revolution Without Me! (2008), Ch. 3 (p. 48)
Context: The media today are controlled by the big corporations. It's all about ratings and money. Believe it or not, I think the downfall of our press today was the show 60 Minutes. Up until it came along, news was expected to lose money, in order to bring the people fair reporting and the truth. But when 60 Minutes became the top-rated program on television, the light went on. The corporate honchos said, "Wait a minute, you mean if we entertain with the news, we can make money?" It was the realization that, if packaged the correct way, the news could make you big bucks. No longer was it a matter of scooping somebody else on a story, but whether 20/20's ratings this week were better than Dateline's. I'm not knocking 60 Minutes. It was tremendously well done and hugely successful, but in the long run it could end up being a detriment to society.

The Mental Edge: Maximize Your Sports Potential with the Mind-Body Connection (1999) by Kenneth Baum and Richard Trubo

Source: PsyberMagick (1995), p. 83

Essay, "No hindrances". p.145
Writing Down the Bones (1986)

Source: Just Listen