“He showed the words “chocolate cake” to a group of Americans and recorded their word associations. “Guilt” was the top response. If that strikes you as unexceptional, consider the response of French eaters to the same prompt: “celebration.”

Source: In Defense of Food: An Eater's Manifesto

Last update June 3, 2021. History

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Michael Pollan 37
American author, journalist, activist, and professor of jou… 1955

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