“A logo doesn’t sell directly, it identifies.”
Paul Rand (1914–1996) American graphic designer
“Safety doesn’t sell.”
In 1972 ([Dowie, Mark, Pinto Madness, Mother Jones, September 1977, http://motherjones.com/politics/1977/09/pinto-madness, December 2, 2018]; [Selling Autos by Selling Safety, Paul C., Judge, The New York Times, January 26, 1990, December 2, 2018, https://www.nytimes.com/1990/01/26/business/selling-autos-by-selling-safety.html]).
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Lee Iacocca10
American businessman 1924–2019Related quotes
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Benjamin Franklin (1706–1790) American author, printer, political theorist, politician, postmaster, scientist, inventor, civic activist, …
This was first used by Franklin for the Pennsylvania Assembly in its " Reply to the Governor https://founders.archives.gov/documents/Franklin/01-06-02-0107" (11 Nov. 1755) <br class="br">This quote was used as a motto on the title page of An Historical Review of the Constitution and Government of Pennsylvania (1759); the book was published by Franklin; its author was Richard Jackson, but Franklin did claim responsibility for some small excerpts http://www.philaprintshop.com/rarephila.html that were used in it. <br class="br">In 1775 Franklin again used this phrase in his contribution to Massachusets Conference https://founders.archives.gov/documents/Franklin/01-21-02-0269 (Objections to Barclay’s Draft Articles of February 16.) - "They who can give up essential Liberty to obtain a little temporary Safety, deserve neither Liberty nor Safety." <br class="br">An earlier variant by Franklin in Poor Richard's Almanack (1738): "Sell not virtue to purchase wealth, nor Liberty to purchase power." <br class="br">Many paraphrased derivatives of this have often become attributed to Franklin: <br class="br">They that can give up essential liberty to purchase a little temporary safety, deserve neither liberty nor safety.<br>They that can give up essential liberty to obtain a little temporary safety deserve neither liberty nor safety.<br>Those Who Sacrifice Liberty For Security Deserve Neither.<br>He who would trade liberty for some temporary security, deserves neither liberty nor security.<br>He who sacrifices freedom for security deserves neither.<br>People willing to trade their freedom for temporary security deserve neither and will lose both.<br>If we restrict liberty to attain security we will lose them both.<br>Any society that would give up a little liberty to gain a little security will deserve neither and lose both.<br>He who gives up freedom for safety deserves neither.<br>Those who would trade in their freedom for their protection deserve neither.<br>Those who give up their liberty for more security neither deserve liberty nor security. <br class="br">1750s <br class="br">Source: https://founders.archives.gov/documents/Franklin/01-06-02-0107#BNFN-01-06-02-0107-fn-0005
“My aim is to agitate and disturb people. I'm not selling bread; I'm selling yeast.”
Miguel de Unamuno (1864–1936) 19th-20th century Spanish writer and philosopher