“There is only one valid definition of a business purpose: to create a customer.”

—  Peter F. Drucker

Source: 1930s- 1950s, The Practice of Management (1954), p. 37

Adopted from Wikiquote. Last update Nov. 18, 2022. History

Help us to complete the source, original and additional information

Do you have more details about the quote "There is only one valid definition of a business purpose: to create a customer." by Peter F. Drucker?
Peter F. Drucker photo
Peter F. Drucker 180
American business consultant 1909–2005

Related quotes

Peter F. Drucker photo

“The purpose of business is to create and keep a customer.”

Peter F. Drucker (1909–2005) American business consultant

Variant: There is only one valid definition of a business purpose: to create a customer.
Source: 1930s- 1950s, The Practice of Management (1954), p. 37

Peter Greenaway photo

“It serves the purpose of not serving a purpose, surely quite a valid one.”

Peter Greenaway (1942) British film director

In an interview in Artforum, Nov. 83
Interviews

Peter F. Drucker photo

“The basic definition of the business and of its purpose and mission have to be translated into objectives.”

Peter F. Drucker (1909–2005) American business consultant

Source: 1960s - 1980s, MANAGEMENT: Tasks, Responsibilities, Practices (1973), Part 1, p. 99

“In business, the followers are the customers. To produce these customers, the entire corporation must be viewed as a customer-creating and customer satisfying organism. Management must think of itself not as producing products but as providing customer creating value satisfactions. It must push this idea (and everything it means and requires) into every nook and cranny of the organization.”

Theodore Levitt (1925–2006) American economist and professor at Harvard Business School

Source: Marketing Myopia, 1960, p. 20-21

“A business process is a collection of activities that takes one or more kinds of input and creates an output that is of value to the customer. A business process has a goal and is affected by events occurring in the external world or in other processes.”

Michael Hammer (1948–2008) American academic

Source: Reengineering the Corporation, 1993, p. 35

Harper Lee photo

“In Maycomb, if one went for a walk with no definite purpose in mind, it was correct to believe one's mind incapable of definite purpose.”

Harper Lee book To Kill a Mockingbird

Source: To Kill a Mockingbird

W. Edwards Deming photo

“Foremost is the principle that the purpose of consumer research is to understand the customer's needs and wishes, and thus design product and service that will provide better living for him in the future. A second principle is that no one can guess the future loss of business from a dissatisfied customer…”

W. Edwards Deming (1900–1993) American professor, author, and consultant

Source: Out Of The Crisis (1982), p. 175

Rajneesh photo

“The Christian priest is not interested in God: he is interested in creating a business. He has to claim that Jesus is the only way, that all other ways are wrong. He is in search of customers.”

Rajneesh (1931–1990) Godman and leader of the Rajneesh movement

The Mustard Seed (1975)

Tomáš Baťa photo

“The purpose of the Business Colleges is to teach their students to create values by honest work.”

Tomáš Baťa (1876–1932) Czech businessman

Tomas Bata (1924), cited in: Tribus, Mirón, and C. A. Hayward. Total Quality in Schools of Bisiness and of Engineering. Exergy, Inc. Hayward (1993).

“The only valid rule about the proper length of a statement is that it achieve its purpose effectively.”

Laurence J. Peter (1919–1990) Canadian eductor

Source: Peter's Quotations: Ideas for Our Time (1977), p. 10: Introduction

Related topics