“Constant and Never-ending Improvement”

Source: Awaken the Giant Within (1992), p. 96; this phrase was also later used as a chapter title in The Success Principles : How to get from where you are to where you want to be (2005) by Jack Canfield, (with Janet Switzer), Ch. 20: "Commit to Constant and Never-ending Improvement", p. 164.
Context: I realized that we all need a word to anchor ourselves to the focus of Constant and Never-ending Improvement. When we create a word, we encode meaning and create a way of thinking. The words that we use consistently make up the fabric of how we think and even affect our decision making. As a result of this understanding, I created a simple mnemonic: CANI!™ (pronounced kuhn-EYE), which stands for Constant And Never-ending Improvement.

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Anthony Robbins 62
Author, actor, professional speaker 1960

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