“I knew, as everyone knows, that the easiest way to attract a crowd is to let it be known that at a given time and a given place some one is going to attempt something that in the event of failure will mean sudden death.”

As quoted in The Life and Many Deaths of Harry Houdini‎ (1993) by Ruth Brandon, p. 153
Context: I knew, as everyone knows, that the easiest way to attract a crowd is to let it be known that at a given time and a given place some one is going to attempt something that in the event of failure will mean sudden death. That's what attracts us to the man who paints the flagstaff on the tall building, or to the 'human fly' who scales the walls of the same building.