“If people keep buying poorly designed products, manufacturers and designers will think they are doing the right thing and continue as usual.”
Source: The Design of Everyday Things (1988, 2002), Ch. 1, p. 8.
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Donald A. Norman 29
American academic 1935Related quotes

Report on Manufactures (1791)
Context: The foregoing suggestions are not designed to inculcate an opinion that manufacturing industry is more productive than that of Agriculture. They are intended rather to shew that the reverse of this proposition is not ascertained; that the general arguments which are brought to establish it are not satisfactory; and consequently that a supposition of the superior productiveness of Tillage ought to be no obstacle to listening to any substantial inducements to the encouragement of manufactures.

The First Amendment and the Obligation to Peacefully Disrupt in a Free Society (22 October 2011), Blog Post http://www.huffingtonpost.com/naomi-wolf/occupy-wall-street-bloomberg-free-speech-right-to-disruption-_b_1026535.html at huffingtonpost.com

Martin Fowler (2012) Patterns of Enterprise Application Architecture

Source: Designing the Future (2007), p. 35

Business Insider: "After a huge user revolt, nobody wanted to work at Reddit. 3 years later, the CEO explains how the 'front page of the internet' rebuilt the team." https://www.businessinsider.com/how-reddit-hired-engineers-after-revolt-ceo-steve-huffman-interview-2018-9 (9 September 2018)

Licklider (1950) quotes in: Claude E. Shannon " The redundancy of English http://www.uni-due.de/~bj0063/doc/shannon_redundancy.pdf". In: Claus Pias, Heinz von Foerster eds. (2003) Cybernetics: Transactions. p. 270.
Context: It is probably dangerous to use this theory of information in fields for which it was not designed, but I think the danger will not keep people from using it. In psychology, at least in the psychology of communication, it seems to fit with a fair approximation. When it occurs that the learnability of material is roughly proportional to the information content calculated | by the theory, I think it looks interesting. There may have to be modifications, of course. For example, I think that the human receiver of information gets more out of a message that is encoded into a broad vocabulary (an extensive set of symbols) and presented at a slow pace, than from a message, equal in information content, that is encoded into a restricted set of symbols and presented at a faster pace. Nevertheless, the elementary parts of the theory appear to be very useful. I say it may be dangerous to use them, but I don’t think the danger will scare us off.

Starck (2006) in: "Starck Ting: March 2006" at starckting.blogspot.com, 2006-03-01