“You must understand that ordinary efforts do not count; only superefforts count.”
In Search of the Miraculous (1949)
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G. I. Gurdjieff 62
influential spiritual teacher, Armenian philosopher, compos… 1866–1949Related quotes

“Ideas are cheap. It's only what you do with them that counts.”
"The Secrets of the Universe" (1989) (essay reprinted in The Secret of the Universe (1992), p. 167)
General sources

Mould Manifesto against Rationalism in Architecture (1958)

“Don’t count, feel! The only count I know, is Count Basie!”
when asked about her preference for six-count or eight-count in Lindy Hop http://www.it-must-schwing.de/wir-ueber-uns

“Many of the things you can count, don't count. Many of the things you can't count, really count.”

Beast and Man: The Roots of Human Nature (1979). 87-88.
Context: The future will not "be with" anybody in the sense of falling to them as a conquest. The need for many different methods is not going to go away, dissolved in a quasi-physical heaven where all serious work is quantitative... Quantification, like surgery, is an excellent thing in the right place, but a very bad topic for obsession. Unless you know just what you are counting--unless you are sure that the things counted are standard units--and unless you understand what is proved by results of your counting, quantifying provide you only with the outward show of science, a mirage, never the oasis.

“To count - really and truly to count - a woman must have goodness or brains.”
Source: Evil Under the Sun