“The best Six Sigma projects begin not inside the business but outside it, focused on answering the question—how can we make the customer more competitive? What is critical to the customer’s success?… One thing we have discovered with certainty is that anything we do that makes the customer more successful inevitably results in a financial return for us.”

As cited in: Peter S. Pande, Robert P. Neuman, and Roland R. Cavanagh. The six sigma way. McGraw-Hill,, 2000. p. 6

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American executive: General Electric CEO 1935

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