“Research is to see what everybody has seen and think what nobody has thought.”

As quoted in Problems of Life (1952), by Ludwig von Bertalanffy, as reported in A Dictionary of Scientific Quotations (1991) edited by Alan L. Mackay, p. 219

Global Ideas from Pluto's Challenger (May 21, 2009)
Context: Creativity is seeing what everyone else sees, but then thinking a new thought that has never been thought before and expressing it somehow. It could be with art, a sculpture, music or even in science. The difference, however, between scientific creativity and any other kind of creativity, is that no matter how long you wait, no one else will ever compose "Beethoven's Ninth Symphony" except for Beethoven. No matter what you do, no one else will paint Van Gogh's "Starry Night." Only Van Gogh could do that because it came from his creativity.Whereas in science, you can't just make stuff up and presume that it is a proper account of nature. At the end of the day, you have to answer to nature. Since everyone has nature to answer to, your creativity is simply discovering something about the natural world that somebody else would have eventually discovered exactly the same way. They might have come through a different path, but they would have landed in the same place.Even though we name theorems and equations after the people who discover them — Newton's laws of gravity, Kepler's laws of planetary motion — somebody else would have discovered them afterward. It's that simple. Your creativity is not a boundless creativity.

Section 10 (pp. 117-118)
Flight from Nevèrÿon (1985)

Source: PRODUCTIVITY WEEK DINNER DANCE ADDRESS https://www.bankofbotswana.bw/sites/default/files/speech-documents/productivity-week-dance-october-25-2001.pdf (October 25, 2001)

Culture:S.H. Raza Comes in Full Circle

appeal in Croatian Parliament, 11 January 2018 https://www.youtube.com/watch?v=kG98eha1GbY
Qoutes

Parnassus on Wheels (1917)
Context: "Lord!" he said, "when you sell a man a book you don't sell him just twelve ounces of paper and ink and glue — you sell him a whole new life. Love and friendship and humour and ships at sea by night — there's all heaven and earth in a book, a real book I mean. Jiminy! If I were the baker or the butcher or the broom huckster, people would run to the gate when I came by — just waiting for my stuff. And here I go loaded with everlasting salvation — yes, ma'am, salvation for their little, stunted minds — and it's hard to make 'em see it. That's what makes it worth while — I'm doing something that nobody else from Nazareth, Maine, to Walla Walla, Washington, has ever thought of. It's a new field, but by the bones of Whitman, it's worth while. That's what this country needs — more books!"

Ibid., p. 145
The Book of Disquiet
Original: O que há de mais reles nos sonhos é que todos os têm.