“This book reports the findings from a study of job motivation based on a fresh approach to this problem. It is an important study, since the analyses and interpretations of the authors suggest that a breakthrough may well have been made to provide new insights into the nature and method of operation of job attitudes.”

—  Frederick Herzberg

Source: The motivation to work, 1959, p.vii: Preface ; lead paragraph

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Frederick Herzberg 21
American psychologist 1923–2000

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