“While, under the handicraft of small-unit system of production was that typical a century ago, demand created the supply, today supply must actively seek to create its corresponding demand. A single factory, potentially capable of supplying a whole continent with its particular product, cannot afford to wait until the public asks for its product; it must maintain constant touch, through advertising and propaganda, with the vast public in order to assure itself the continuous demand which alone will make its costly plant profitable. This entails a vastly more complex system of distribution than formerly.”

— Edward Bernays , book Propaganda

Page 84
Propaganda (1928)

Adopted from Wikiquote. Last update June 3, 2021. History

Help us to complete the source, original and additional information

Do you have more details about the quote "While, under the handicraft of small-unit system of production was that typical a century ago, demand created the suppl…" by Edward Bernays?

Edward Bernays 28

American public relations consultant, marketing pioneer 1891–1995

Related quotes

“Supply and demand constantly determine the prices of commodities; never balance, or only coincidentally; but the cost of production, for its part, determines the oscillations of supply and demand.”

Karl Marx (1818–1883) German philosopher, economist, sociologist, journalist and revolutionary socialist

Grundrisse (1857-1858)
Source: Notebook I, The Chapter on Money, p. 58.

“Creating demand is hard. Filling demand is easier. Don't create a product, then seek someone to sell it to. Find a market - define your customers - then find or develop a product for them.”

Timothy Ferriss book The 4-Hour Workweek

The 4-Hour Workweek (2007)

“We propose first to expand credit in order to create demand. That new and greater demand must, of course, be met by a new and greater supply of goods, or all the evils of inflation and price rise will result. Here our Socialist planning must enter in. We must see that more goods are forthcoming to meet the new demand.”

Oswald Mosley (1896–1980) British politician; founder of the British Union of Fascists

Revolution by Reason, p. 31, quoted in Robert Skidelsky, Oswald Mosley (Papermacs, 1981), p. 145.

“Mass consumption, advertising, and mass art are a corporate Frankenstein; while they reinforce the system, they also undermine it. By continually pushing the message that we have the right to gratification now, consumerism at its most expansive encouraged a demand for fulfillment that could not so easily be contained by products…”

Ellen Willis (1941–2006) writer, activist

"Introduction", Beginning To See the Light: Pieces of a Decade (1981)

“L. Walras first formulated the state of the economic system at any point of time as the solution of a system of simultaneous equations representing the demand for goods by consumers, the supply of goods by producers and the equilibrium condition that supply equal demand on every market.”

Gérard Debreu (1921–2004) French economist and mathematician

Arrow, Kenneth J., and Gerard Debreu. " Existence of an equilibrium for a competitive economy http://cowles.econ.yale.edu/P/cp/p00b/p0087.pdf." Econometrica: Journal of the Econometric Society (1954): p. 265

Kenneth Arrow (1921–2017) American economist

Source: 1950s-1960s, "Existence of an equilibrium for a competitive economy." 1954, p. 265

“Who can object to a monopoly when there are several thousands of them? Who can object to a monopoly when every few years the company enjoying the monopoly revises, alters, perhaps even discards its product, in order to supply a superior one to the public? Who can object to a monopoly when any new company, if it is built around a scientific nucleus, can create a new monopoly of its own by creating a wholly new field?”

Edwin H. Land (1909–1991) American scientist and inventor

p, 125
Research by the Business Itself (1945)

“The basic hypothesis is that, while the total supply of entrepreneurs varies among societies, the productive contribution of the society's entrepreneurial activities varies much more because of their allocation between productive activities such as innovation and largely unproductive activities such as rent seeking or organized crime. This allocation is heavily influenced by the relative payoffs society offers to such activities. This implies that policy can influence the allocation of entrepreneurship more effectively than it can influence its supply. Historical evidence from ancient Rome, early China, and the Middle Ages and Renaissance in Europe is used to investigate the hypotheses.”

William J. Baumol (1922–2017) American economist

Source: "Entrepreneurship: Productive, unproductive, and destructive," 1996, p. 3

“The equilibrium between supply and demand is achieved only through a reaction against the upsetting of the equilibrium.”

David Harvey (1935) British anthropologist

Source: The Limits To Capital (2006 VERSO Edition), Chapter 3, Production, Consumption and Surplus Value, p. 82

“The fact is, that the public have an insatiable curiosity to know everything, except what is worth knowing. Journalism, conscious of this, and having tradesmanlike habits, supplies their demands”

Oscar Wilde book The Soul of Man under Socialism

The Soul of Man Under Socialism (1891)
Source: Wilde, Oscar, (1891 / 1912) The Soul of Man Under Socialism, London, Arthur L. Humphreys. Retrieved from University of California Libraries Archive.org https://archive.org 26 February 2018 https://archive.org/details/soulofmanunderso00wildiala

Help us to complete the source, original and additional information

Edward Bernays 28

Related quotes

Related topics