“In large-scale strategy you can frighten the enemy not by what you present to their eyes, but by shouting, making a small force seem large, or by threatening them from the flank without warning. These things all frighten. You can win by making best use of the enemy's frightened rhythm.”

Go Rin No Sho (1645), The Fire Book

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Miyamoto Musashi 100
Japanese martial artist, writer, artist 1584–1645

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“Because you can win quickly by taking the lead, it is one of the most important things in strategy. There are several things involved in taking the lead. You must make the best of the situation, see through the enemy's spirit so that you grasp his strategy and defeat him. It is impossible to write about this in detail.”

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Context: The Three Methods to Forestall the Enemy
The first is to forestall him by attacking. This is called Ken No Sen (to set him up).
Another method is to forestall him as he attacks. This is called Tai No Sen (to wait for the initiative).
The other method is when you and the enemy attack together. This is called Tai Tai No Sen (to accompany him and forestall him).
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