“A form of influence such as advertising sets out intentionally to insulate reactors (mindless consumers) from the more conscious and critical selves (potential abstainers) not by multiplying alternatives (as laisser-faire advocates of the market economy would like to believe) but by provoking dormant and partial desires in a way that circumvents the normal, conscious, rational process.”

Source: Forced to be Free (1971), p. 69-70

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Benjamin R. Barber15

US political scientist 1939–2017

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Benjamin R. Barber15

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