“digital hub (center of our universe) is moving from PC to cloud
- PC now just another client alongside iPhone, iPad, iPod touch, …
- Apple is in danger of hanging on to old paradigm too long (innovator's dilemma)
- Google and Microsoft are further along on the technology, but haven't quite figured it out yet
- tie all of our products together, so we further lock customers into our ecosystem”

— Steve Jobs

email sent to his managers staff in 2010, which went public during trial against Samsung http://fr.scribd.com/doc/216405190/Apple-outline?_ga=1.21582200.27979217.1396947917
2010s

Adopted from Wikiquote. Last update June 3, 2021. History

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Steve Jobs 150

American entrepreneur and co-founder of Apple Inc. 1955–2011

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“We want to transform ourselves from a PC market-share leader into a PC-plus innovation leader. This will ensure we have sustained growth, profitability, and the strong foundation to build a great global company that can last for generations.”

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In the modular PC world, that meant Microsoft and Intel (NASDAQ:INTC), and the same thing will happen in the iPod world as well. Apple may think the proprietary iPod is their competitive advantage, but it's temporary. In the future, what will matter will be the software inside that lets users find exactly the kind of music they want to listen to, when and where they want to, with minimal effort.”

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