“The one question, the one principle, the one crisis in art of the twentieth century centers in the uncompromising 'purity' of art, and in the consciousness that art comes from art only, not from anything else.”

— Ad Reinhardt

Source: 1956 - 1967, Art-as-Art Dogma' part II, (1964), p. 155

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Ad Reinhardt 22

American painter 1913–1967

Ad Reinhardt (1913–1967) American painter

Quote of Ad Reinhardt (1963); as cited in: Joseph Kosuth, (1969), " Art after Philosophy http://www.ubu.com/papers/kosuth_philosophy.html"
1956 - 1967
Variant: The one thing to say about art is that it is one thing. Art is art-as-art and everything else is everything else. Art as art is nothing but art. Art is not what is not art.

“The one standard in art is oneness and fineness, rightness and purity, abstractness and evanescence. The one thing to say about art is, its breathlessness, lifelessness, deathlessness, contentlessness, formlessness, spacelessness, and timelessness. This is always the end of art.”

Ad Reinhardt (1913–1967) American painter

Source: 1956 - 1967, Art-as-Art Dogma' part II, (1964), p. 158

“Ads are the cave art of the twentieth century.”

Marshall McLuhan (1911–1980) Canadian educator, philosopher, and scholar-- a professor of English literature, a literary critic, and a …

quoted in Advertising Age, Sep. 3, 1976
1970s
Variant: Advertising is the greatest art form of the twentieth century
Context: Advertising is the greatest art form of the twentieth century.

“Either all things proceed from one intelligent source and come together as in one body, and the part ought not to find fault with what is done for the benefit of the whole; or there are only atoms, and nothing else than a mixture and dispersion. Why, then, art thou disturbed? Say to this ruling faculty, Art thou dead, art thou corrupted, art thou playing the hypocrite, art thou become a beast, dost thou herd and feed with the rest?”

Marcus Aurelius book Meditations

IX, 39
Meditations (c. 121–180 AD), Book IX

“The one object of fifty years of abstract art is to present art-as-art and as nothing else, to make it into the one thing it is only, separating and defining it more and more, making it purer and emptier, more absolute and exclusive – non-objective, non-representational, non-figurative, non-imagist, non-expressionist, non-subjective. The only and one way to say what abstract art or art-as-art is, is to say what it is not.”

Ad Reinhardt (1913–1967) American painter

Source: 1956 - 1967, Art-as-Art Dogma' part II, (1964), p. 154

“Commerce is the mother of the arts, the sciences, the professions, and in this twentieth century has itself become an art, a science, a profession.”

Harry Gordon Selfridge (1858–1947) America born English businessman

The Romance of Commerce (1918), Concerning Commerce

“Being an artist now means to question the nature of art. If one is questioning the nature of painting, one cannot be questioning the nature of art. If an artist accepts painting (or sculpture) he is accepting the tradition that goes with it. That’s because the word art is general and the word painting is specific. Painting is a kind of art. If you make paintings you are already accepting (not questioning) the nature of art. One is then accepting the nature of art to be the European tradition of a painting-sculpture dichotomy.”

Joseph Kosuth (1945) American conceptual artist

Joseph Kosuth in: Arthur R. Rose, “Four Interviews,” Arts Magazine (February, 1969).

“.. art is made by man. His own figure is the center of all art... Therefore one must begin with the man himself.”

Ernst Ludwig Kirchner (1880–1938) German painter, sculptor, engraver and printmaker

c. 1910; as quoted in: Der Blick auf Fränzi und Marcella: Zwei Modelle der Brücke-Künstler Heckel, Kirchner und Pechstein, Norbert Nobis; Sprengel Museum Hannover und Stiftung Moritzburg, 2011, p 17
1905 - 1915

“Why can there not be a new art founded on the only principle which can produce great art—the principle that art is the interpretation or extraction of the essence of beauty in nature, and all else is secondary?”

Ernest Flagg (1857–1947) American architect

Small Houses: Their Economic Design and Construction (1922)
Context: Why can there not be a new art founded on the only principle which can produce great art—the principle that art is the interpretation or extraction of the essence of beauty in nature, and all else is secondary?<!-- Introduction

“We… believe that art is religious, because it is one of man's highest aspirations. There is no such thing as pagan art, only good and bad art.”

Irving Stone (1903–1989) American writer

Source: The Agony and the Ecstasy: A Biographical Novel of Michelangelo

“The one question, the one principle, the one crisis in art of the twentieth century centers in the uncompromising 'purity' of art, and in the consciousness that art comes from art only, not from anything else.”

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