“When you reach for the stars, you may not get one, but you won't get a handful of mud either.”
As quoted in Readers Digest January 1985
Leo Burnett:
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Leo Burnett: Cytaty po angielsku
“Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.”
Quote 65
Leo Burnett Worldwide
“I am often asked how I got into the business. I didn't. The business got into me.”
Quote 100
Leo Burnett Worldwide
Źródło: Communications of an Advertising Man (1961), p. 81
As quoted in Street-Smart Advertising: How to Win the Battle of the Buzz (2006) by Margo Berman, p. 95
“Fun without sell gets nowhere, but sell without fun tends to become obnoxious.”
Communications of an Advertising Man (1961)