Marshall McLuhan idézet
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Herbert Marshall McLuhan kanadai tudós, filozófus, irodalomtanár és irodalomkritikus, rétor és kommunikáció-teoretikus. Munkássága a médiaelmélet egyik sarokköve, melyet a reklám- és médiaipar a gyakorlatban is alkalmaz.

Nevéhez fűződik „a médium maga az üzenet” szlogen és a „globális falu” fogalom bevezetése, a hozzájuk tartozó elméletek kidolgozása. A globális falu fogalommal 30 évvel előre megjósolta a World Wide Web létrejöttét.

Annak ellenére, hogy az 1960-as évek médiadiskurzusának alappillére volt, hatása az élete végén elhalványodott, az akadémiai körök ellentmondásos figurája maradt. Az internet korában azonban újra felerősödött az érdeklődés munkássága és nézetei iránt. Wikipedia  

✵ 21. július 1911 – 31. december 1980
Marshall McLuhan fénykép
Marshall McLuhan: 416   idézetek 0   Kedvelés

Marshall McLuhan: Idézetek angolul

“Attention spans get very weak at the speed of light, and that goes along with a very weak identity.”

1970s, The Education of Mike McManus, TVOntario, December 28 1977

“Human perception is literally incarnation.”

"Catholic Humanism and Modern Letters", in Christian Humanism in Letters, The McAuley Lectures (1954), p. 49-67
1950s

“All advertising advertises advertising – no ad has its meaning alone.”

Forrás: 1990s and beyond, The Book of Probes : Marshall McLuhan (2011), p. 145

“Language is a sense, like touch. (p. 271)”

1990s and beyond, The Book of Probes : Marshall McLuhan (2011)

“Headlines are icons, not literature.”

Forrás: 1960s, Counterblast (1969), p. 5

“Metaphor has traditionally been regarded as the matrix and pattern of the figures of speech.”

Forrás: 1980s, Laws of Media: The New Science (with Eric McLuhan) (1988), p. 231

“Instead of scurrying into a corner and wailing about what media are doing to us, one should charge straight ahead and kick them in the electrodes.”

from a 1960 report to the National Educational Broadcasters Association, quoted in Marshall McLuhan: The Medium and the Messenger by Philip Marchand, p. 148
1960s

“Tactility is the space of the interval; acoustic space is spherical and resonant.”

1980s, Laws of Media: The New Science (with Eric McLuhan) (1988)

“The Homeric hero becomes a split-man as he assumes an individual ego.”

Forrás: 1960s, The Gutenberg Galaxy (1962), p. 58

“There is no individualism in Eastern or oral cultures.”

Forrás: 1980s, Laws of Media: The New Science (with Eric McLuhan) (1988), p. 60

“Mass man is a phenomenon of electric speed, not of physical quantity.”

Access, Issues 165-176, National Citizens Committee for Broadcasting, 1984, p. xxiii
1980s