“The celebrated earthy tactility of Rabelais is a massive backwash of receding manuscript culture.”
Forrás: 1960s, The Gutenberg Galaxy (1962), p. 170
Herbert Marshall McLuhan kanadai tudós, filozófus, irodalomtanár és irodalomkritikus, rétor és kommunikáció-teoretikus. Munkássága a médiaelmélet egyik sarokköve, melyet a reklám- és médiaipar a gyakorlatban is alkalmaz.
Nevéhez fűződik „a médium maga az üzenet” szlogen és a „globális falu” fogalom bevezetése, a hozzájuk tartozó elméletek kidolgozása. A globális falu fogalommal 30 évvel előre megjósolta a World Wide Web létrejöttét.
Annak ellenére, hogy az 1960-as évek médiadiskurzusának alappillére volt, hatása az élete végén elhalványodott, az akadémiai körök ellentmondásos figurája maradt. Az internet korában azonban újra felerősödött az érdeklődés munkássága és nézetei iránt.
Wikipedia
“The celebrated earthy tactility of Rabelais is a massive backwash of receding manuscript culture.”
Forrás: 1960s, The Gutenberg Galaxy (1962), p. 170
Letter to Harold Adam Innis (14 March 1951), published in Letters of Marshall McLuhan (1987), p. 223
1950s
Forrás: 1990s and beyond, The Book of Probes : Marshall McLuhan (2011), p. 121-125
Forrás: 1960s, The Gutenberg Galaxy (1962), p. 128
Forrás: 1980s, Laws of Media: The New Science (with Eric McLuhan) (1988), p. 114
Forrás: 1960s, Counterblast (1969), p. 14
“The medieval student had to be paleographer, editor, and publisher of the authors he read.”
Forrás: 1960s, The Gutenberg Galaxy (1962), p. 109
1960s, The Medium is the Message (1967)
1970s, Tomorrow Show with Tom Snyder (1976)
“Formal logic and the logical syllogism encapsulate connectedness in reasoning.”
1980s, Laws of Media: The New Science (with Eric McLuhan) (1988)
Forrás: 1960s, The Gutenberg Galaxy (1962), p. 86
Forrás: 1970s, From Cliché to Archetype (1970), p.45
“The newspaper is a corporate symbolist poem, environmental and invisible, as poem.”
1970s, Culture Is Our Business (1970)
quoted in "Marshall McLuhan, Author, Dies; Declared 'Medium Is the Message'" by Alden Whitman, The New York Times, January 1, 1981
1980s
1990s and beyond, "The Agenbite of Outwit" (1998)
1990s and beyond, "The Agenbite of Outwit" (1998)
“The criminal, like the artist, is a social explorer.”
quoted in "Marshall McLuhan, Author, Dies; Declared 'Medium Is the Message'" by Alden Whitman, The New York Times, January 1, 1981
1980s
1990s and beyond, The Book of Probes : Marshall McLuhan (2011)
“Money is a corporate image depending on society for its institutional status.”
Forrás: 1960s, Understanding Media (1964), p. 133
“The telegraph press mosaic is acoustic space as much as an electric circus.”
1970s, Culture Is Our Business (1970)
Forrás: 1970s, From Cliché to Archetype (1970), p.202
Változat: Until writing was invented, we lived in acoustic space: boundless, directionless, horizonless, the dark of the mind, the world of emotion, primordial intuition, terror. Speech is a social chart of this bog. (p. 13)
Forrás: 1960s, Counterblast (1969), p. 13
Forrás: 1960s, Understanding Media (1964), p. 302
Forrás: 1970s, Take Today : The Executive as Dropout (1972), p. 90
Forrás: 1980s, Laws of Media: The New Science (with Eric McLuhan) (1988), p. 121
“Cervantes confronted typographic man in the figure of Don Quixote.”
Forrás: 1960s, The Gutenberg Galaxy (1962), p. 242
Forrás: 1990s and beyond, A McLuhan Sourcebook (1995), p. 291