Marshall McLuhan idézet
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Herbert Marshall McLuhan kanadai tudós, filozófus, irodalomtanár és irodalomkritikus, rétor és kommunikáció-teoretikus. Munkássága a médiaelmélet egyik sarokköve, melyet a reklám- és médiaipar a gyakorlatban is alkalmaz.

Nevéhez fűződik „a médium maga az üzenet” szlogen és a „globális falu” fogalom bevezetése, a hozzájuk tartozó elméletek kidolgozása. A globális falu fogalommal 30 évvel előre megjósolta a World Wide Web létrejöttét.

Annak ellenére, hogy az 1960-as évek médiadiskurzusának alappillére volt, hatása az élete végén elhalványodott, az akadémiai körök ellentmondásos figurája maradt. Az internet korában azonban újra felerősödött az érdeklődés munkássága és nézetei iránt. Wikipedia  

✵ 21. július 1911 – 31. december 1980
Marshall McLuhan fénykép
Marshall McLuhan: 416   idézetek 0   Kedvelés

Marshall McLuhan: Idézetek angolul

“There is a real, living unity in our time, as in any other, but it lies submerged under a superficial hubbub of sensation.”

Letter to Harold Adam Innis (14 March 1951), published in Letters of Marshall McLuhan (1987), p. 223
1950s

“Formal logic and the logical syllogism encapsulate connectedness in reasoning.”

1980s, Laws of Media: The New Science (with Eric McLuhan) (1988)

“The public has yet to see TV as TV. Broadcasters have no awareness of its potential. The movie people are just beginning to get a grasp on film.”

quoted in "Marshall McLuhan, Author, Dies; Declared 'Medium Is the Message'" by Alden Whitman, The New York Times, January 1, 1981
1980s

“The criminal, like the artist, is a social explorer.”

quoted in "Marshall McLuhan, Author, Dies; Declared 'Medium Is the Message'" by Alden Whitman, The New York Times, January 1, 1981
1980s

“Money is a corporate image depending on society for its institutional status.”

Forrás: 1960s, Understanding Media (1964), p. 133

“Casting my perils before swains.”

1960s, Hot & Cool (1967)

“Until writing was invented, we lived in acoustic space: boundless, directionless, horizonless, the dark of the mind, the world of emotion, primordial intuition, terror. Speech is a social chart of this bog.”

Változat: Until writing was invented, we lived in acoustic space: boundless, directionless, horizonless, the dark of the mind, the world of emotion, primordial intuition, terror. Speech is a social chart of this bog. (p. 13)
Forrás: 1960s, Counterblast (1969), p. 13

“Language always preserves a play or figure/ground relation between experience, and perception and its replay in expression.”

Forrás: 1980s, Laws of Media: The New Science (with Eric McLuhan) (1988), p. 121

“Cervantes confronted typographic man in the figure of Don Quixote.”

Forrás: 1960s, The Gutenberg Galaxy (1962), p. 242