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Marshall McLuhan idézet
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Herbert Marshall McLuhan kanadai tudós, filozófus, irodalomtanár és irodalomkritikus, rétor és kommunikáció-teoretikus. Munkássága a médiaelmélet egyik sarokköve, melyet a reklám- és médiaipar a gyakorlatban is alkalmaz.

Nevéhez fűződik „a médium maga az üzenet” szlogen és a „globális falu” fogalom bevezetése, a hozzájuk tartozó elméletek kidolgozása. A globális falu fogalommal 30 évvel előre megjósolta a World Wide Web létrejöttét.

Annak ellenére, hogy az 1960-as évek médiadiskurzusának alappillére volt, hatása az élete végén elhalványodott, az akadémiai körök ellentmondásos figurája maradt. Az internet korában azonban újra felerősödött az érdeklődés munkássága és nézetei iránt. Wikipedia  

✵ 21. július 1911 – 31. december 1980
Marshall McLuhan fénykép
Marshall McLuhan: 416   idézetek 0   Kedvelés

Marshall McLuhan: Idézetek angolul

“Does the interiorization of media such as letters alter the ratio among our senses and change mental processes?”

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Marshall McLuhan

Forrás: 1960s, The Gutenberg Galaxy (1962), p. 28

“When the evolutionary process shifts from biology to software technology the body becomes the old hardware environment. The human body is now a probe, a laboratory for experiments.”

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Marshall McLuhan

Forrás: 1970s, Culture Is Our Business (1970), p. 180

“All forms of violence are quests for identity. When you live on the frontier, you have no identity. You're a nobody.”

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Marshall McLuhan

1970s, The Education of Mike McManus, TVOntario, December 28 1977

“A fixed point of view becomes possible with print and ends the image as a plastic organism.”

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Marshall McLuhan

Forrás: 1960s, The Gutenberg Galaxy (1962), p. 144

“The uniformity and repeatability of print created the “political arithmetic” of the seventeenth century and the “hedonistic calculus” of the eighteenth.”

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Marshall McLuhan

Forrás: 1960s, The Gutenberg Galaxy (1962), p. 237

“The field of 'information theory' began by using the old hardware paradigm of transportation of data from point to point.”

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Marshall McLuhan

Forrás: 1980s, Laws of Media: The New Science (with Eric McLuhan) (1988), p. 111

“Philosophy was as naive as science in its unconscious acceptance of the assumptions or dynamic of typography.”

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Marshall McLuhan

Forrás: 1960s, The Gutenberg Galaxy (1962), p. 278

“Violence is the effort to maintain and restore a weakened psyche.”

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Marshall McLuhan

Forrás: 1990s and beyond, The Book of Probes : Marshall McLuhan (2011), p. 377

“The unique innovation of the phonetic alphabet released the Greeks from the universal acoustic spill of tribal societies.”

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Marshall McLuhan

Forrás: 1990s and beyond, The Book of Probes : Marshall McLuhan (2011), p. 70

“By simply moving information and brushing information against information, any medium whatever creates vast wealth.”

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Marshall McLuhan

1990s and beyond, "The Agenbite of Outwit" (1998)

“Invention is the mother of all necessities.”

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Marshall McLuhan

1970s, The argument: causality in the electric world (1973)

“It is experience, rather than understanding, that influences behaviour.”

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Marshall McLuhan

1960s, Understanding Media (1964)

“As the totem pole is tied to the lineality of the missionaries' Bible, so the igloo was made possible by the primus stove.”

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Marshall McLuhan

1970s, Culture Is Our Business (1970)

“The content or time-clothing of any medium or culture is the preceding medium or culture.”

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Marshall McLuhan

Forrás: 1970s, Culture Is Our Business (1970), p. 168

“The world of visual perspective is one of unified and homogeneous space. Such a world is alien to the resonating diversity of spoken words. So language was the last art to accept the visual logic of Gutenberg technology, and the first to rebound in the electric age.”

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Marshall McLuhan

Forrás: 1960s, The Gutenberg Galaxy (1962), p. 136

“The TV camera has no shutter. It does not deal with aspects or facets of objects in high resolution. It is a means of direct pick-up by the electrical groping over surfaces.”

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Marshall McLuhan

Arts in society, Volume 3, 1964, p. 242
1960s

“In Catch-22, the figure of the black market and the ground of war merge into a monster presided over by the syndicate. When war and market merge, all money transactions begin to drip blood.”

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Marshall McLuhan

Forrás: 1970s, Take Today : The Executive as Dropout (1972), p. 211

“Hypnotized by their rear-view mirrors, philosophers and scientists alike tried to focus the figure of man in the old ground of nineteenth-century industrial mechanism and congestion. They failed to bridge from the old figure to the new. It is man who has become both figure and ground via the electrotechnical extension of his awareness. With the extension of his nervous system as a total information environment, man bridges art and nature.</i”

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Marshall McLuhan

Forrás: 1970s, Take Today : The Executive as Dropout (1972), p. 11

“Marx shared with economists then and since the inability to make his concepts include innovational processes. It is one thing to spot a new product but quite another to observe the invisible new environments generated by the action of the product on a variety of pre-existing social grounds.”

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Marshall McLuhan

Forrás: 1970s, Take Today : The Executive as Dropout (1972), p. 63

“African audiences cannot accept our passive consumer role in the presence of film.”

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Marshall McLuhan

Forrás: 1960s, The Gutenberg Galaxy (1962), p. 44

“I am a pattern watcher. (p. 311)”

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Marshall McLuhan

1990s and beyond, The Book of Probes : Marshall McLuhan (2011)

“I heard what you were saying. You - you know nothing of my work. You mean my whole fallacy is wrong. How you ever got to teach a course in anything is totally amazing.”

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Marshall McLuhan

Cameo appearance as himself in Woody Allen's 1977 film Annie Hall
1970s

“There is no connection between the elements in an electric world, which is equivalent to being surrounded by the human unconscious.”

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Marshall McLuhan

Forrás: 1990s and beyond, The Book of Probes : Marshall McLuhan (2011), p. 260

“Visual space is the space of detachment. Audile-tactile space is the space of involvement.”

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Marshall McLuhan

Forrás: 1970s, Culture Is Our Business (1970), p. 194

“Print created national uniformity and government centralism, but also individualism and opposition to government as such.”

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Marshall McLuhan

Forrás: 1960s, The Gutenberg Galaxy (1962), p. 267

“Logos is the formal cause of the kosmos and all things, responsible for their nature and configuration.”

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Marshall McLuhan

Forrás: 1980s, Laws of Media: The New Science (with Eric McLuhan) (1988), p. 37

“Gutenberg made all history available as classified data: the transportable book brought the world of the dead into the space of the gentlemen's library; the telegraph brought the entire world of the living to the workman's breakfast table.”

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Marshall McLuhan

Forrás: 1960s, Counterblast (1969), p. 15

“A man's reach must exceed his grasp or what's a metaphor?”

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Marshall McLuhan

A play on the line's in Robert Browning's poem "Andrea del Sarto":
Ah, but a man's reach should exceed his grasp,
Or what's a heaven for?
Forrás: 1960s, Understanding Media (1964), p.7

“The future masters of technology will have to be lighthearted and intelligent. The machine easily masters the grim and the dumb.”

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Marshall McLuhan

Forrás: 1960s, Counterblast (1969), p. 55