“American traditions and the American ethic require us to be truthful, but the most important reason is that truth is the best propaganda and lies are the worst. To be persuasive we must be believable; to be believable we must be credible; to be credible we must be truthful. It is as simple as that.”

Speaking as the Director of USIA, in testimony before a Congressional Committee (May 1963) http://pdaa.publicdiplomacy.org/?page_id=6

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Edward R. Murrow 67
Television journalist 1908–1965

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“To be persuasive, We must be believable,
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Speaking as the Director of USIA, in testimony before a Congressional Committee (May 1963) http://pdaa.publicdiplomacy.org/?page_id=6
Context: American traditions and the American ethic require us to be truthful, but the most important reason is that truth is the best propaganda and lies are the worst. To be persuasive we must be believable; to be believable we must be credible; to be credible we must be truthful. It is as simple as that.

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